It’s October 1^st my loves……..

As I stated on my Instagram @theannadelarosa yesterday, You’ve probably seen the iconic evil eye a million times and never really paid it any mind.  Or maybe you have and asked yourself what is the meaning behind this symbol.  Typically, when choosing to wear an evil eye pendant, someone is trying to protect themselves from evil spirits or bad luck. This symbol is often used to block all misfortune and can act as an additional layer of protection for anyone seeking help warding off evil energy.

Per Your Tango: “Every culture has its interpretation of the evil eye— but what is the evil eye, exactly? The evil eye symbol has a heavy influence in various parts of Asia, Latin and Central America, East and West Africa, and Europe, specifically the Mediterranean area. Even though each culture and society has its interpretation of the evil eye, each seems to have a similar connotation”. “History of the Evil Eye Symbol– The evil eye reportedly dates back to at least in the eighth century B.C. Various Greek philosophers and writers, including Hesiod, Plutarch, and Pluto, referenced the phenomenon.” “Plutarch’s scientific explanation states that the eyes are “the chief…source of the deadly rays that were supposed to spring up like poisoned darts from the inner recesses of a person possessing the evil eye.”

My next Blog Feature dives deep into the meaning behind “The Evil Eye Symbol” and why she has created an entire jewelry line around this iconic symbol🦋🧿🤍💎

Let’s go straight to our interview🤩💛✨✍🏽

Kristin Herzog 

Entrepreneur + Founder of Lazulz

Featured Entrepreneur: Meet Kristin Herzog – Entrepreneur + Founder of Lazulz

Interviewed by: Anna Svetlik De La Rosa 

Episode: # 72

Date: 10/1/2021

Q1.   What did you want to be growing up?

I always wanted to be a hairdresser, but my parents helped to steer me in the direction of art. Growing up, I drew on every surface and LOVED art class. They knew deep down that I was meant to create…now here we are! Parents know best 😊

Q2. Tell us all about you and the story of how you have gotten to this point in your life?  

I went to school for graphic design with a minor in art. My goal was to land a gig in a fashion magazine designing layouts. I even had the opportunity to have an internship at Miami Living Magazine. It was the highlight of my college years. I remember the feeling of walking into the office for the first time seeing the covers of their magazines blown up on the walls. It was magical.

After graduating, like everyone, I had to start at the bottom and work my way towards my ultimate goals. I was working at a design office and bartending while trying to grow my portfolio. Years had gone by, new corporate jobs came into play and the magazine goal kind of faded which later on shot down my confidence and I ended up having this awful negative mindset. I think all women and men can relate. We all become stagnant and lose sight of what we really need to do to have a purpose in life. One of my favorite quotes: “If you are unhappy, move…you are not a tree”. I kept replaying this quote in my head and finally convinced myself that I needed something new to help guide me in life.

I found yoga and it was the best decision I ever made to push myself, show up and move my body. Yoga has taught me many things. It has brought me back to starting my day with intention, purpose and to see the good in every day.

After about 5-6 months of practicing yoga, I felt I was ready to make a change and do something with purpose besides my full time career…but what? I started a vision board with all things I love… art, evil eyes, fashion.. you name it. As a kid, eyes and fashion illustration were my jam. My senior studio project in college portrays that. (image below).

Finally one vacation away with my husband, as I was drawing evil eyes it hit me… start my own side business around the evil eye. From there the ideas were flying.

My goal with Lazulz is to help women and young girls set their intentions for the day with positivity, confidence, empowerment and to be the best radiant versions of themselves. Growing up wearing the evil eye as part of my Armenian culture always felt empowering and helped to shield negative energy. I truly believe anyone can benefit from its healing.

Q3.  What do you think are the three biggest mistakes women make when it comes to achieving their goals?

1. Not hitting the go button on any big decision you may have. I stalled for so long on launching my website. I was trying to make it so perfect but, I was delaying a huge transformation for myself. I was so surprised on the amount of orders I received the first week that I had launched, and I kicked myself in the butt for not doing it sooner. Nothing is perfect… we have to keep failing to achieve greater.
2. Don’t give up. Whether it’s a business, work, family … don’t give up when your heart is in it. Life throws you curveballs every day but its how we manage them and face them head on that defines us.
3. Never listen to the background noise of other people’s opinion and always follow your gut. Not everyone has the same opinion as yours and you don’t need anyone’s approval but your own.
4. I am adding a 4^th… do the work out. It is very easy to get set in old ways and come up with excuses that we are too busy or tired. Once you start, you will notice the improvements in your life gradually happening.

Q4.  What is one of your most treasured accomplishments?

Starting Lazulz. I knew deep down for years that one of my purposes in life was to create and use the gift I was given in art. My husband has been my number 1 supporter on pushing me to my limits and I love him even more for it.

Q5.  Tell how you process work load stress or personal stress or just too much coming at you at one time? Ex: Exercise, Meditation, Journal or all the above.

• Taking deep breaths and going for a walk is super helpful when I am stressed. Or I like to go for a long drive to the beach with my music blasting.
• Yoga helps me tremendously. It has shed a whole new light on my overactive mind and has also made me feel 10x more confident.
• I love my notepad and reminders on my iPhone. I couldn’t live without either of them.
• I also love to read every night. It turns off my brain to stop overthinking and over analyzing my day or the future. Right now I have been reading the Detective Josie Quinn SO GOOD
• Date nights with my husband are important. Spending time together outside of our crazy lives helps us stay in sync.
• Lastly…stay in touch with your girlfriends. Life happens…but they are the glue.. you all know what I mean.

Q6. Do you have any beauty secrets?

• Don’t buy cheap shampoo/conditioner, your hair will thank you. I have been hooked on Biolage for years.
• Last year my sister told me about the brand, Intoxicated Cosmetics. It is the BEST facial serum brand and I use all 3 of her serum’s morning and night. I have noticed a huge improvement in my skin. The owner Rachel is another amazing bad ass boss babe who I admire so much. Love following her on Instagram.
• I also have just started trying eyelash lifts. Game changer.
• Drinks lots of water and eat veggies every day.
• Oribe thickening hair mouse is amazing. I have thin straight hair and this is the best one I have found so far.

Q7.  Do you believe there is some sort of pattern or formula to becoming successful, you are killing it?

Be consistent and show up unapologetically as yourself daily. The tribe you want in your life will come and support you through the whole process. Also, do the scary stuff. For me, it is posting videos of myself on social media haha

Q8.  If you could speak to one woman from history, who would it be?

Kate Hudson. She is one of my all-time favorite actresses and entrepreneurs. She has built herself an empire and is always herself on social media. I love her vibes and everything she brings to the table.

Q9.  Any future collaborations you want to share?

Right now I have recently started collaborating with Jen from the Bevel Label Bohemian Boutique. She is amazing to work with and very excited for our future together.

Q10. Favorites: 

• What is your favorite podcast and why: Anything comedy related. I enjoy a good laugh while commuting.
• Favorite shampoo: Biolage
• Favorite food: Meatballs
• Favorite quote: And the day came when the risk it took to remain tight inside the bud, was more painful than the risk it took to blossom.
• Favorite movie: Practical Magic

Q11. Do you sing in the shower?
No, haha. No one needs to hear me sing

Q12. I want to have a little fun with ya and get to know you a little bit more👇🏽Check out fun preferences below:

▫️Pick one or the other:

• Wilma or Betty (Flintstones): Wilma
• Gold or Silver: Gold
• Tom or Jerry: Jerry
• Dogs or Cats:  Dogs
• Chanel or Valentino:  Chanel
• Sweet or Salty: Salty
• Summer or winter: Summer
• Pancakes or waffles: Waffles
• Phone Call or Text: Phone call
• Sausage or Bacon: Bacon
• iOS or Android: iOS
• Diamonds or Pearls: Diamonds
• Netflix or YouTube: Netflix
• Reading Books or Audible Books: Reading books
• Instagram or Twitter:  Instagram
• Red or Pink: Pink
• Iced Coffee or Hot Coffee:  Iced Coffee
• Country Life or City Life:  Country Life
• Comedy Movie or Action Movie:  Comedy

Where to connect with Kristin👇🏽:

Instagram: HERE

Facebook: HERE

Website: HERE

Pinterest: HERE

About Kristin Herzog:

Lazulz was founded in 2019 by Kristin Herzog.

Growing up, wearing the Evil Eye amulet as part of her Armenian culture always felt empowering and helped to shield negative energy. With a love for fashion and art, this inspired her to create her own every day must haves to share the powerful effects of the evil eye and gemstone magic.

Kristin is dedicated to help women and young girls set their intentions for the day with affordable, positive and protective accessories using the evil eye and various gemstones. Both combined create powerful healing properties to help you feel empowered, grounded, shield those negative vibes and be the best radiant version of YOU.

Outside of Lazulz, you can find Kristin on the yoga mat, adventuring with her hubby, obsessing over her husky Myah and spending any free time with her family.

Xo,